Alonso Carazo, the founder, launched the project driven by his passion for watchmaking and an entrepreneurial spirit that still defines every decision the firm makes. With an aesthetic that combines the classic with the essentially contemporary, the brand focuses on understated, precise, and durable dress watches, designed to withstand passing trends and speak with timeless elegance. Although young, it projects itself with the determination of someone who knows what they want to build, rigorously attending to every detail and remaining true to their own vision. Committed to sustainability and close to the communities that gave birth to the idea, it seeks to move forward with purpose, also supporting those who share that drive to go beyond. It does not seek to imitate other people's paths, but rather to forge its own with freedom, ambition, and consistency.